102 replies to this topic

[Unlimited_DJ]

Nice! Compared to some other groups they got their first number 1 pretty fast while keeping constant great sales!

Since 2ki addition was successful, i can see a 3ki being added.

Meanwhile Ocha Norma is Gold out the gate.

[YellowAccel]

And broke the trend of selling more than the previous group first single started by *check his notes* Tsubaki.

The way groups are promoted is completely different now. Since Tsubaki's heavy promotion for Konya Dake was successful, they started promoting new groups a lot more. Add to that the hype of a new group, and every single new group is guaranteed to have a gold certification for their first single which wasn't the case back then. Didn't happen for J=J, Smileage or anything.

But if you want to see this in a negative way because you prefer the shiny new toy, feel free to do it

[Touki]

The manager figured out that heavy promotions are necessary long before this. When C-ute's Kimi wa Jitensha got 40k after weird uploading of a bunch of videos on Youtube for the single, the manager started doing more promotions. Before that, the sales had been 20k or less. S/mileage was established before this time, so their first single wasn't expected to have high sales, but compared to that era, it was acceptable. Juice=Juice also had acceptable sales if we referred to the old era. And yes, after TF's big sales for Kon'ya dake, the manager figured out novel methods to promote new groups. Prominent KSS members will not be added to groups like MM or J=J, but will become members of new groups. That's one factor behind OCHA NORMA's success.

 

Second, the manager learned from the stupid strategy of not allowing MM, Angerme or J=J to perform in events for smaller idol groups, such as TIF or similar events. Tsubaki Factory is successful partially due to being able to participate in those events. I don't know about everybody else, but I'm proud that Tsubaki Factory is a group which opens the pathway for newer groups like BEYOOOOONDS and OCHA NORMA to be successful right at the moment they debut.