Morning Musume's 9th generation member Ikuta Erina, made a special announcement on her ameblo blog, introducing the opening of her own original clothing brand, ELEYVS GOLF!
With the concept of "GOLF ✖️ FASHION ✖️ SUBCULTURE = BUZZ" triggered by the TV program "Irina Ikuta VS Golf", Ikuta's own fashion golf brand "ELEY VS" was started to make a wide range of golf attire for women more familiar and fashionable. The lineup of her first collection focuses on casual and sports styling, with a sophisticated street feel that you can enjoy whether you're playing golf or during your off time. Her blog post details the items in stock such as a skirt with adjustable straps, and her favorite jumper for the colder season.
The brand will start taking pre-orders for the official launch date of July 7th (Ikuta's 23rd birthday), when the brand will then open up general sales.