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Self-managed does not mean they do not have a management staff.
They are a small but polished group, and by that I don't mean just polished in their art, but polished in their production. Polish like that costs money so somebody might have invested in their potential with an expectaion of something of value in return. Maybe hoping for profits from music sales, product exposer during performance or promotion or increased sales due to social media collaboration (I'm looking at you BudLight)...
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The publishing label is shown on ORICON as LAND and at the Youplus Official Shop the following is listed:
Distributor LAND Co., Ltd.
Sales Manager Wada Naoki (和田直希)
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LAND is a creative house designed by Creative Director Wada Naoki.
In the field of music, we handle artist management, planning and production, and label management.
Also, in the fashion field, we are a D2C company that publishes the fashion and culture magazine TOKYODOT, produces fashion shows, plans and productions, and sells them.
The following image and quote are from a stalker magazine 文春オンライン (bunshun online) scandal article dated 2022/03/18.
(l to r) Wada Naoki, Kawago Hina, Ogata Haruna, Hayashida Mahiro, Nakanishi Kana
Former Nogizaka46's Kawago Hina stays at a hotel with a popular producer...
This man is Wada Naoki (41), the producer of "Youplus" to which Kawago belongs. He is also the creative director of "SEKAI NO OWARI", and also works on the apparel brand "badmood" with vocalist Fukase. He is active in a wide range of fields, including being named a co-editor of the magazine "TOKYO DOT".